WITH SENIOR DEMOGRAPHIC BOOMING, NEW MARKETING COMPANY TO FOCUS ON SENIOR HOUSING

Every day, more than 10,000 Baby Boomers turn 65, and that trend will continue every day for the next 19 years. Seniors represent 13% of the population and nearly three-fourths of the nation’s financial wealth. Marketers are preparing for a literal boom in the senior market. This is why Slingshot, the full-service advertising agency based in Dallas, created CIRCA 46, the only advertising agency in the Southwest that specializes in the seniors market.

“We’ve created a proprietary marketing model for senior housing that can reach these seniors in a meaningful way and is already delivering results for our clients,” said Paul Flowers, President of CIRCA 46. “It is our intent to leverage our success in the senior housing category to expand into other senior-oriented products and services.

CIRCA 46 combines a high-level of knowledge of the seniors category with Slingshot’s expertise in the most current advertising technology and solutions. The approach is reflected in the CIRCA 46 senior housing marketing program. Of Boomers using the internet, over 73% are using search engines to research products. Among those looking for senior housing, 79% start their search on the Internet. By employing leading-edge digital strategy to target these seniors and their Boomer children, CIRCA 46 is delivering compelling sales messages for senior housing clients at the time the need for senior care arises.

“Boomers influence 78% of their parents’ purchasing decisions. We know how to reach them and we have a proven model that is very targeted, effective and affordable in this fragmented environment,” said Owen Hannay, CEO of Slingshot and CIRCA 46.

For more information and to contact CIRCA 46, visit www.CIRCA46.com or call 214.634.4411.